Nike – the IAM1 journey

In 2009 we made a series of documentaries together with Nike and Nalden for the release of the Nike Airmax Maxim, a classic with new technology. We visited a couple of sneakerheads around Europe to dig into the story behind the original AirMax 1.

Below a selection of our personal favorites.

 

 

 

 

CLIENT: Nike / Nalden PRODUCT: Documentary